Raising the Bar for Service

Excellence in the UK IT Industry

Towards the end of 2025, Netitude was named among an exclusive group of Managed Service Providers (MSPs) as one of the founding 50 members of Assurix Ltd, a new trust mark created by IT industry thought leader, Mit Patel.

What is Assurix?

Assurix Ltd is a new MSP trust mark, not just another accreditation to gloss over. Founded by Mit Patel, Assurix aims to raise service standards, increase transparency, and hold MSPs accountable. Its mission aligns with a broader industry need for clear trust signals.

Why Trust Marks Matter – Now More Than Ever

If 2025 is anything to go by, underestimating cybercrime and underinvesting in cybersecurity can have devastating consequences for UK businesses. Market leaders in their respective industries - Marks & Spencer, Co-op, and Jaguar Land Rover - found this out the hard way, falling victim to sophisticated cyberattacks that collectively cost them, and the wider UK economy, hundreds of millions in lost GDP (Gross Domestic Product):

• Jaquar Land Rover’s five-week factory shutdown in September 2025 wiped out over £1 billion in quarterly revenue and was a key driver behind the UK’s GDP contracting in September and October. The financial impact was estimated at around £9 billion - the costliest cyber incident to have ever hit the UK
• Marks & Spencer’s Easter‑weekend ransomware attack closed online ordering and disrupted logistics for six weeks, leading to £324 million in lost sales (net of £100 million insurance recoveries).
• Meanwhile, Co‑op suffered a data breach affecting 6.5 million members and lost approximately £206 million in revenue.

These aren’t isolated horror stories; they collectively illustrate how deeply cyber risk is now interwoven with economic stability and continuity. With cybercrime now a systemic threat to both business and the national economy, trust marks like Assurix aren’t just helpful - they’re arguably essential in 2026.

Why Assurix Exists

Trust marks like Assurix exist to bring clarity to a crowded MSP marketplace. They hold providers accountable, ensuring they practise what they preach and that industry metrics such as SLAs and CSAT scores are accurate, transparent, and measured in real time.

For organisations going to tender, Assurix removes much of the guesswork. Instead of relying on unverifiable claims or polished marketing language, businesses can identify MSPs that have been independently validated.

For end users, Assurix defines what “good” looks like in the MSP industry and rewards providers who consistently meet those standards.

Who Is Behind Assurix?

Behind every great company is a visionary; this is very much the case with Mit Patel, Founder & CEO of Assurix. Mit has made an exceptional splash in the industry over the past 20 years, working his way up to senior positions at various IT companies before striking out on his own to found Assurix in 2025 as the UK’s first live evidence trustmark for MSPs.

The vision behind Assurix is to deliver ‘proof, not promises’ for small to medium-sized businesses looking for a trusted partner to manage their IT.

Mit’s goal was to reward MSPs who do things properly and avoid luring in new business by relying on vanity metrics and misleading potential new clients with jargon and unreliable figures.

Instead, Mit’s venture has sought to provide businesses with clear, unequivocal evidence that shows Assurix members actually practice what they preach.

What Does It Mean to Be a Founding Member?

We’re incredibly proud to be among the founding 50 MSPs selected to shape the future of service standards in our industry.

Being a founding member isn’t just recognition; it’s responsibility. It means we’re helping set the benchmark for transparency, accountability, and service excellence across the MSP sector.

Why Netitude Was Selected

Over nearly 25 years, Netitude has consistently focused on doing things properly. Achieving ISO 27001 and ISO 9001 in 2025 is a reflection of that ongoing commitment, not a one-off towards continuous improvement.

Our ‘Growth through technology’ philosophy applies as much internally as it does to our clients. From structured development plans to funded training, we invest in people as well as our platforms. That’s what helps us to grow.

What This Means for Netitude Customers

When Netitude clients see the Assurix badge displayed on our website, they should instantly associate the trust mark with the reassurance that we’re committed to maintaining our standards year in and year out.

The Assurix trust mark is a clear signal that Netitude is a future-focused business with no interest in blindsiding existing clients and potential prospects; instead, we aim to demonstrate that the certifications and awards we receive accurately reflect the type of company we are entering in 2026.

Netitude customers can expect:

• Higher service consistency: Measurable performance standards, reviewed continuously.
• Stronger governance: Clear controls around security, process, and accountability.
• Greater transparency: Real-time evidence that service commitments are being met on a consistent basis.

A Commitment to Continuous Improvement

Being a founding member of Assurix isn’t just a badge of honour; it’s a commitment to continuous improvement. It reflects our dedication to:

• Ongoing benchmarking
• Industry collaboration
• Raising standards internally and externally

Looking Ahead to 2026 and Beyond

2026 is shaping up to be a defining year for the MSP industry. As cyber threats become more complex and costly, trust has never been more important.

Being recognised by Assurix gives our clients confidence that Netitude isn’t just talking about quality, security, and service – we’re proving it day in, day out, in everything we do.