At its core, Power BI is a business analytics solution that enables you to visualise your data and share insights across your organisation.
Connect to hundreds of data sources from Microsoft Excel to CRM services like Hubspot, even connect to your website!
Power BI is somewhat of an umbrella term and can refer to either the Windows desktop application called Power BI Desktop, an online SaaS (Software as a Service) service called Power BI Service, or Power BI mobile apps available on Windows phones and tablets, as well as for iOS and Android devices.
What does it do?
The tool is used to run reports and surface insights based on your company’s data and data models. Power BI can plug into a wide range of data sets or your data warehouse to explore your data with interactive visualisations and custom visuals that help you make informed decisions, quickly.
Collaborate with your team or clients by publishing reports, dashboards and sharing insights both in and outside of your organisation! Access your insights from anywhere with cloud based dashboards and reports, even from your mobile device.
Power BI can not only report on the past, or in real-time, it also has the power to look into the future to see what might happen! Pretty neat, right? The programs machine learning capabilities means it can pick up patterns in data and use the patterns to make informed predictions to run “what if” scenarios
Okay, who uses it?
You’d think Power BI users were mostly data analysts and business intelligence professionals. However, thanks to the user-friendly interface, you don’t need a degree in analytics to navigate your way around the program and create reports!
The business intelligence tool is used by both heads of department and management with reports and forecasts created to aid sales and marketing teams. It also provides data for management on how the department or individual employees are progressing toward their goals, or even use it to set new goals!
There is also an admin portal for administrators to help configure the implementation of the program, as well as usage monitoring and licenses.